How to Plan a Website?

Plan Website

PREPARE: The most important thing you can do during the creation of your website is to prepare by thinking about your audience and your content message.

LANDSCAPE: Figuring out the "lay of the land" for your website is essentially determining which website features are essential for your particular site.  Another feature you should consider adding to your website is a regularly updated blog. In order to perform well in online searches called SEO and your website will require regularly updated content.

AESTHETICS: Design aesthetics, or the way your site looks, is a crucial piece of the website creation process. Thankfully, the free or low costs web site providers have done much of this work by providing ready-to-go design templates.

NAVIGATION: Website navigation is the way the website pages and links are laid out. Do you want your menu up on the top or do you prefer to have your navigation along the left-hand side?

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DESCRIPTION: Business Navigators one of the leading Consulting firm providing, advisory, Coaching and mentoring services in entrepreneurs business ventures, Investors as well as a shareholder to protect investment and Value.

How do we tackle business problems at “Business Navigators”?

tackle business problems

How we tackle the problem is based on the type of challenge the company fears. We need to understand the challenge from the root cause perspective. This can be specific or Macro. A specific problem can be, “The website’s not getting any traffic.” The macro problems can be, “We are not getting enough market share,” OR “The Company’s revenues are stunted for the last couple of years” and so on. You have to first look at the symptoms, but then determine what is really causing it.

We identify impact points and leverage points that are affecting the business symptoms. There’s causation to everything. There are forces, factors, and principles that drive almost everything. More than 80% are things that are within your control, but you can’t control them if you don’t understand the forces and the elements that are leading to the effect. We are the deep dive specialist. On one hand, we do strategic consulting, change strategy while on the other hand, we do marketing planning, competitive advantage positioning, business modeling etc. It may also be cultural consulting, which is to transform a mediocre or dysfunctional organization to a pre-eminent one; where the owner or the manager is committed to growing and developing the capability.

We want to see how everything connects. And our skill set is really very dynamic. We bring to bear an integration that is like a laser-like force that can be concentrated and directed at specific problems. And when we come in and look at a business, we have a very simple process of looking at what you doing now, and how everything they’re doing is performing or not performing.

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How to developed tactical Web Strategy?


Step 1: Establish Your Goals
  • Before you start creating a website, make sure you’re clear on the basics:
  • What are you trying to achieve with your new website?
  • What is your website’s main purpose?
  • “What’s the biggest goal of your website?”

Step 2: Define Your Audience
  • Your Customers/ Target Groups / Segments and audience will play the biggest role in your website and therefore you need to know everything about them. From basic demographics to - Who could be your customers? Who could search your product/services? What could be the Keywords? What do your users like to do? What social networks do they use? How technically savvy, are they?
  • This user research could include focus groups, analysis, surveys, interactive exercises, or existing and potential customer interviews, depending on how in-depth you choose to go.

Step 3: Set Your Brand
  • The last thing you want is for your website to give your audience mixed messages from a confusing brand image. How do you want customers to feel about your brand? We can help choose color schemes and other elements to best convey that emotion.
  • Every color represents a different mood/trend, so the idea is to settle on a scheme that properly conveys the tone of your brand.

Step 4: Design For Your Users
  • You spent that time learning about your audience. Now that knowledge needs to be implemented in the design. We make sure to focus on user-centered design when you build your website. 
      This should include:
  • Information framework to organize your websites’ content.
  • Instinctive navigation so your users easily flow through your website.
  • A Strong call to action so your users complete your website goal.
  • For example, for any website it would be essential to research what is the primary knowledge that visitors over your website would like to know or where they would go and what would they check out – Location, Price, References or anything else? So we suggest that to put that top-right in their page layout.

Step 5: Integrate Social Media
  • Small businesses have a lot to gain by integrating social media websites into their general Web. Few other advertising vehicles can match social media’s ability to reach people from every walk of life in practically any corner of the globe. 

Step 6: Track Your Results
  • In the end, you want a website that looks great. But you also want one that accomplishes your goals. In order to do that, an analytics tracking system is needed so you can see just who and how people are using your website and what needs to improve to reach the identified goals. A proper strategy ensures effective design and development and avoids costly setbacks. We will do just that for you.

Why you need to integrate Social Media in your website?

Social Media Integration
Small businesses have a lot to gain by integrating social media websites into their general Web. Few other advertising vehicles can match social media’s ability to reach people from every walk of life in practically any corner of the globe. If your business is in a competitive industry and plans to stick around awhile, the intelligent utilization of social media for marketing is mandatory. 

Even if you’re not using social media right now, the chances are good that your competitors are, and they’re reaching thousands of potential clients every day. It also gives your consumers a way to talk to each other. By being connected to your consumers and clients, you'll have a better understanding of what they like and don't like about your business give you the opportunity to make informed changes to your products and services faster than ever. Affiliation and referrals result in Inexpensive advertising with expanded reach by integration of Social Media tools.

Social Listening: By actively “listening” for mentions or discussions, you can avoid missing out on the opportunity to delight customers or collect valuable feedback. A strategy is built around reaching the right people at the best time with the most insightful content. In order to achieve this, you need to sharpen your social listening abilities in addition to your verbal communication skills.

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How to perform Search Engine Optimization on Website?

How to perform Search Engine Optimization on Website?

The goal of SEO is to have the search engine spiders to find your site and pages but also rank the page relevance so that it appears at the top of the search engine results. The process of SEO is not a one-time process but requires maintenance and continuous testing and monitoring.

Target Market Business 
  • Analysis of Meta Keywords, visible text, and code to determine how well you're positioned for search engines.
  • Examination of keywords and present search engine rankings of competitive websites to determine an effective engine positioning strategy.
  • Development of a list of targeted search terms related to your customer base and market segment.
Keyword Research and Development
  • Review competitive lists and other industry sources. Use your primary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. 
  • You need to understand where you are now in order to accurately assess your future rankings. 
  • For measuring ROI you have to clearly define your objectives in advance.
Content Optimization and Submission
  • Keyword-based titles help establish page theme and direction for your keywords.
  • Meta description tags can influence click-through but are not directly used for rankings.
  • Integrate selected keywords into your website source code and existing content on designated pages.
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