There are a number of reasons why it’s important to put extra attention on your website planning. A website is so much more than an URL and some content into some pages.
The first reason is your website sets the tone for your business and it tells the world who you are. Today brand is everything when someone’s new to your business or wants to refresh themselves on what you do, the first place they go is your website. It is actually your business representative around the clock and therefore it is important to be consistent with your brand in appearance and aesthetics too.
The second reason your web site strategy is important is that it can create new opportunities for you! Visitors to your website will leave with the feeling of ON or OFF, so what you need to do is put relevant content for them to avoid a no-decision – when it should be a YES. Website strategy helps you determine just how much information is enough for your unique way of doing business.
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