How to do market research and plan strategy?

Market Research and Strategy
We help create an efficient market entry strategy for India, helping you reduce costs by preventing mistakes from the very start of your expansion plan.

We undertake specific B2B (business-to-business) market research assignments for our clients across industry sectors. Our cross-functional teams study the business and regulatory scenario to give you a clear understanding of the market size, business models, competitive landscape and regulatory requirements. Thereafter, we provide a customised entry strategy depending on market opportunities and your organisational needs. We leverage our extensive knowledge of India to offer solutions on supply chain, pricing structures, purchase processes/buying behaviour and go-to market strategies for our clients.

Our market research examines factors that would affect your plan, including
  • Market structure and size
  • Growth rate (historical and projected)
  • Available product/service offerings
  • Key customers and customer segmentation
  • Market trends – drivers and challenges
  • Regulatory and tax aspects
  • Competition mapping
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